The book PR! by Stuart Ewen very informative and very good for a beginning of a PR career. I say this because although the book gets the basics through to the reader, I still feel as though some things have been left out. For the most part, the things left out are things that will make a difference due to new technology, and these technologies have come out after this book was released.
The main things that I would like the add to this book are the social networking sites, in particular Facebook and Twitter. These two are becoming, if they have not already become, the most frequently use communication tools within young adults. Due to this, I feel like this would be the best way to start a new PR campaign. If a company needs to say something, it could be easiest to just place it on one of these sites because then only the people who are interested will read it. This also keeps the control in the hands of the company as they are the ones that control what is going on the site and they control what the customers see.
The following video just shows how fast Facebook is growing and hoe important it is for people to be involved in social networking sites. As you can see, this is a great tool in order to reach a large audience with an important message that you need to say. For these reasons, I think that this book has left out some important information on the new technology of PR.
