For this, I would use a Photo, probably of the star point guard Ike Smith, in order to get the attention of the readers. I would use a cool action shot of him from previous years to make it more exciting. I would also use a graphic, probably the logo for the Rochester Rabbits, because that is the main thing we are talking about. I would also use a video of the highlight film of the Rabbits from past seasons. I would not talk about how the Rabbits have 5 losing seasons in a row, or the fact that they have not made playoffs yet. I would leave out anything that makes the team look bad, so I wouldn’t mention attendance or ticket sales. I would focus more on how the team is trying to get more fans and how. I would focus mostly on the fact that they can IM players and be more connected with the team. I would also inform them that the season starts in two weeks so now is the best time to take advantage of these things. My lead would look something like this:
With the NBA season starting in two weeks, all basketball fans are looking to get more involved with their favorite teams. Imagine being able to communicate directly with your favorite players, asking about past and upcoming games, and being able to learn what you want from the players themselves. The Rochester Rabbits have implemented a new fan-based system in order to connect better with the community and the fans of the team.
The Rochester Rabbits have made a new partnership with JPEG Wireless in order to allow the fans to IM their favorite players every week. In doing so, fans will be able to connect better with the team and learn what their favorite players have in store for the upcoming games. They can also share thoughts with players about past games while having a friendly conversation with selected players every week. Fans can communicate with players any time from 12-6 pm on Wednesdays.
