Social Media Case Study…Shark/Ray Videos “Reel” in Event Attention, Attendence bye Janet Krenn
This Case study shows how social media was used in order to get an event very popular that might not have had a good turnout otherwise. The strategy used was Asymmetrical because the company is only putting video out in order to get more people to come to the event. The online videos and tweets were not there to help the audience or to benefit them in any way, but it was instead used to gain popularity about the opening of a new touch tank, something that would not have been very exciting if not for the popularity on the Internet. The people working on this case were working pro bono, but they were still able to make this event the Center’s third best attended because of the social networking sites.
Online public relations case study: Lenovo & Microsoft Dream Assignment with Capstrat
Based on: This Case Study
The social media case study produced by Microsoft sought to generate online interest to a promotion on a new computer called “The Microsoft Dream Assignment.” Microsoft took an asymmetrical approach to planning this promotion as they took feedback from professionals who would benefit from using this specific product, namely photographers, and designed an interactive media blasting through Facebook, blogging, Twitter, and email to help persuade the masses. This approach was used in order to help the company make changes to its programs, citing information directly from the customers who will be using their products directly. With the use of this system, Microsoft saw a widespread growth in interest for their dream shoot getaway and had social media to thank.
