In this case, I think for the news release that I would use a photo of Martha in order to grab the attention of the reader. I would also use a graphic, probably a picture of the magazine’s cover in order to link this release with the magazine and the magazine’s readers. Also, I think that a video sample of the new streaming that is going to happen would be a good idea in order to show people what to expect and the changes that are to come. I would also use a blog link to show the expert bloggers and maybe some other samples of where they have worked before. I would, of course, have a link to the actual website so that people can check it out. I would have the quote from Martha herself in order to show that she is actually involved in this project and maybe clear up her reputation a little bit. I would not include the fact that the advertisers are going to be phased out, nor her reputation of being greedy. My lead would be something like this:
“Rochester will be the next New York or Hollywood!”
Martha Trump has big plans for the advancement of her show the will draw in more and more viewers and make the show more popular. A new website will be launched which will include a new live video feed and expert bloggers in order to communicate with the audience. The new website is expecting to draw more and more advertisers which will make more profit, some of which will be donated to the “People of Earth” charity. Also, audience members that visit the site within 24 hours of its launch will receive $10 by mail. This website is expected to gain many more viewers and boost the popularity of the show. Trump said, “This site will get millions of page views.”
