The question of whether PR can be practiced ethically is a very good question. We need to understand that the purpose of PR is to give businesses and companies a good reputation in the public eye. When something goes wrong in a corporation, it is the job of the PR people to make it look better in the public eye. In this case, this is not ethical. Unless the PR people give all the facts about what occurred, and don’t leave out any important information, then it can be practiced ethically. However, throughout history, in order to keep a good reputation, PR reps have been known to lie, deceive, and change facts that are given to the public. PR reps are trained to do these things, all within the law. As long as it is legal, PR reps will do anything in order to make their clients have a good reputation. So, although it can be practiced ethically, nowadays it is very rare to find PR being practiced with good morals and ethics.

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